
CocaCola Light: A Lesson in International Branding
May 21, 2014 · "CocaCola Zero provides real CocaCola taste for varietyseeking consumers. CocaCola Zero is sweetened with a blend of lowcalorie sweeteners, while Diet Coke is sweetened with aspartame. As for Coke/CocaCola light, in certain countries, the term 'diet' is not used to describe lowcalorie foods and beverages.